Recently I read Pete’s post “9 Game-Changing Takeaways from Fincon 2017” on his site  Pete gave credit to Darren Rowse, who inspired him with a keynote speech at Fincon 2017.

Pete’s first takeaway actually did feel like the game-changer he promised.

The first takeaway labelled “Sell the Transformation” required answers to 2 important questions:

  • What product am I selling?
  • What will the user become as a result of my product?

I clicked on my home page, to see if the answers were obvious to JumpStartfromScratch readers.

They were not.

My homepage contains facts, pictures, a graph, a link to my goals, and links to recent posts.  Readers need to dig around to discover what JSFS is all about.

The JumpStart blog has focused on events happening to my family, but in order to “sell the transformation”, the focus should instead examine how actions and decisions can enhance the life of any young adult.  My target customer is a caring parent or an ambitious student.

I thought about my answers to the questions.  It may not appear difficult, but it took me some time to create simple concise answers.  Hopefully, these answers will make my purpose crystal clear, and better engage my audience.  I realize that I have some work ahead of me integrating the ideas into my homepage.

My answers to these important questions.

What is Mr. JumpStart selling?

A JumpStart along the college path resulting in graduates with low debt, high credit scores, established financial accounts, and a generous stash of travel points.

What can students become with the help of a JumpStart?

Today’s typical college grads are crippled by high student loan payments, credit card debt, poor credit, bad financial habits, and they lack established accounts.

With help from a JumpStart, students graduate with a financial framework, money IQ, and freedom to launch into adulthood. These young adults already have strong credit that provides flexibility, the opportunity for cheap travel with their points, and can begin building wealth earlier.

Mrs. JumpStart and I hope, pray, and work hard choosing the best path for our family, and I believe the future is bright for our kids JS Jack and JS Jill.  Our story will hopefully help guide others down successful paths as well.

Thanks to Pete, and please go check out his awesome site

I should probably go back, and read his other 8 game-changers.


Posted in Blogging.


  1. Thanks for the mention JS! I’ll admit the “branding” (hate that word) and/or purpose of your site wasn’t clear to me.

    I LOVED the first question and answer above. So much so, you might even include those exact words on your homepage, etc.

    It was easy to understand and resonated. Well done!

    Now go check out the other 8 takeaways 🙂

    • Thanks for the feed back and inspiration Pete. I’ll be redesigning my homepage. I spent 2 days thinking about your first takeaway. At this rate, it will take 2 weeks to get through your whole post. Looking forward to it though.

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